KLU Lectures Series
The KLU has scheduled four inaugural lectures over three months. One newly appointed Assistant Professor is Dr. Christian Barrot who gave a lecture on the topic “Did they tell their friends? – Using social network analysis to detect contagion processes”. Sounds difficult – and is difficult and that had nothing to do with the circumstance that the presentation over approx 60 minutes – and in addition 30 minutes scheduled for discussion – was held in English language. Social contagion processes such as word-of-mouth are key factors for the successful launch of a product. But it is difficult to find conclusive evidence of such effects in network-level studies. Christian Barrot has observed and analyzed anonymous custumer data from a telecom provider which consisted of a high number of customers and phone calls.
The audience learnt about innovation, adoption and diffusion: when is a customer adopting innovation, will innovation be successful and when? How efficient is a network and how long does it take to get in touch with all networkers? Assistant Professor of Marketing and Innovation Dr. Christian Barrot is newly appointed at the KLU and: we do tell this to our friends and readers. So another analysis can be done to detect contagion processes in the future…
Experience a day at THE KLU: Buddy Day
Thinking about a career in logistics or management? Do you want to study a Master of Science in Global Logistics or a Master in Management? Then get to know THE KLU.
We invite you to join our “Buddy Day” on
Tuesday, 24. May 2011, from 10.00 – 13.30 hrs
Take the opportunity to:
be guided around by a student and get first hand information
take part in the courses
get comprehensive information about our programs
get to know our campus
our professors, students and the KLU team are here to answer your questions
If you want to participate please send an email with reference "Buddy Day" to firstname.lastname@example.org, but space is limited so please register ahead of time.